Replace Damaged Disney Movies

Did you know that Disney has a DVD replacement program?  Are your kids on a mission of destruction?  Mine are surprise durability testers.  Leave anything unsecured (high shelves don't work) and it just may end up being put to a very brutal test. 

Why haven't I heard of this program through Disney before.  
Replacement Program 

There is a small fee involved, but it is a lot better than buying the movie again, if it hasn't returned to the vault already.
Why didn't I know this years ago?  With 5 kids they destroy DVDs like it's a hobby.  No, I do not like the sound they make when you rub them on every available surface you can find... Including or tiled walls.

I wonder if there are other similar replacement programs for discs.